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Merlin Stone
(23)
Works include:
Merlin Stone Remembered: Her Life and Works;
Product Planning: An Integrated Approach;
Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships With Major Clients;
Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand, & the Bottom Line;
Up Close & Personal?: Customer Relationship Marketing @ Work
; and others...
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